so
http://recruit.diesel.com/ diesel has a new ad campaign calling for people to be "stupid".
and i've seen the campaign labelled as "anti-intellectual".
http://contexts.org/socimages/2010/01/27/be-stupid/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SociologicalImagesSeeingIsBelieving+%28Sociological+Images%3A+Seeing+Is+Believing%29&utm_content=Google+Readerbut when you look at the magazine ads that are labelled as stupid,
they come off as fun. I mean. I like to be stupid for fun... well, not stupid. Silly.
Is sillyness a waste of time. well, yes. "stupid is a big word" i thought, "perhaps
the ad campaign is encouraging people to rebel against the social norms which people
commonly group under the umbrella 'common sense'."
so then I watched the video thing (the link at the top).
and it seemed to encompass that idea at first.
and then it seemed seemed to say "people call crazy new ideas stupid, but you shouldn't care. lets all get under the banner of stupid=revolutionary".
this isn't so strange, because it's a jeans company. they make money off making us feel awesome and revolutionary.
okay, but then the video goes on and on about how the world is full of smart people doing smart things, but then we should do stupid things because fuck smart people and people who do stupid things end up happy and emotionally fulfilled, unlike people who plan carefully and think about things.
that's not anti-intellectual. It certainly isn't revolutionary. it's downright backwards. stupid decisions get things you love taken away from you. stupid decisions get you in jail. stupid decisions harm people around you. stupid decisions shackle your future.
go ahead. buy expensive jeans. light them on fire and burn down your car. whatever.
idiots.